John Varvatos Creative Direction Concepts
"The Downtown Drum Machine" embodies a captivating fusion of art and technology, where the patterns generated by cymatics evoke a sense of rhythm and harmony, capturing the dynamic energy of urban life through long exposure shoots. The juxtaposition of classic garments with bright colors and textures disrupts traditional aesthetics, infusing the machine with an avant-garde vibrancy and movement, thus creating a visual symphony that transcends conventional boundaries.
Cymatics: Capturing the visual essence of vibrations, akin to the patterns created by the drum machine’s beats. The garments inspired by this word embody the shapes and forms evoked by music’s vibrations.
Exposure: Reflecting on the interplay between light and darkness, reminiscent of downtown Manhattan’s illuminated streets casting captivating patterns and shadows. The garments under this theme echo the captivating interplay of light captured amidst the city’s darkness.
Disruption: Embracing the raw energy and chaos unleashed by the drum machine’s sounds within the urban landscape. Drawing inspiration from nature’s chaos, the garments crafted under this theme embody a harmonious blend of disorder and allure.
